Panel Discussion
About
Free entrance: First come, first seated
Wine is struggling for relevance with young adults — our core consumers of the future.
To create life-long relationships with them requires a reinvention of our marketing approach, built on fresh insights into their “Zillennial” mindset.
In this session gain understanding of where and how to reach young adult consumers on their terms, and the best ways to engage them. Join this pivotal conversation that will change forever how we connect with our future consumers.
Wine is struggling for relevance with young adults — our core consumers of the future.
To create life-long relationships with them requires a reinvention of our marketing approach, built on fresh insights into their “Zillennial” mindset.
In this session gain understanding of where and how to reach young adult consumers on their terms, and the best ways to engage them. Join this pivotal conversation that will change forever how we connect with our future consumers.
Speakers
Mark BARDEN
Global Brand Strategist and Founder of EatBigFish and the Challenger Brand strategyEatBigFish