LA NOUVELLE VAGUE: SHOWCASING THE NEXT GENERATION OF WINE

A platform reserved for young producers that have been in business for less than 5 years. The aim is to launch their sales.

Just like the French New Wave revolutionised cinema, La Nouvelle Vague at Wine Paris spotlights a dynamic new generation of wine growers. This dedicated platform is designed for emerging producers who have been in business for less than 5 years, providing them with the opportunity to showcase their first vintages and connect with distributors from around the world.


As the world of wine continues to thrive with young, innovative talent, La Nouvelle Vague serves as the perfect launchpad for those seeking to make their mark on the global stage.

Producers from across the globe, including saké makers, can exhibit under the Nouvelle Vague banner, finding distribution opportunities that will kickstart their business. Each exhibitor is provided with an individual counter, ensuring they can present their wines in ideal conditions to an audience of qualified distributors.


For distributors and visitors looking to discover the next wave of standout producers, La Nouvelle Vague is the place to be at Wine Paris, offering a unique space where fresh talent and new ideas are front and centre.

THEY EXHIBITED IN 2025

SELECTION CRITERIA

1- Eligibility: Producers or brands must have been in business for less than 5 years.

2- For producers: If the estate is established, recently bought, or taken over, the products presented at the show must be the 3rd vintage or less. Participation is limited to 2 editions.

3- For brand creators: Production must be less than 50,000 bottles per year. A certificate of incorporation or proof of business registration is mandatory. Brands can only participate once.