The Academy

The Academy offers industry professionals an unparalleled opportunity to participate in high-level masterclasses, conferences, and tastings. The audience has the chance to meet renowned wine & spirits experts, sommeliers, and mixologists, who will provide key insights to better understand the challenges and opportunities shaping the future of the wine & spirits world.

LET'S TALK ABOUT WINE!

Under the scientific patronage of the OIV (Organisation Internationale des Vins et de la Vigne), international experts will take the floor to decipher the most inspirational and enterprising initiatives in the world of wine.
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THE MASTERCLASSES

Building on its success in 2024, Wine Paris is broadening its programme of top-flight masterclasses to allow attendees to take a deep dive into specific regions and skills with the top experts.
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LA WINE TECH PERSPECTIVES

An area dedicated to innovation and digitalisation within the industry to support companies as they transition and respond to new challenges in international markets.
See all events in La Wine Tech Perspectives

THE INFINITE BAR

As part of Be Spirits, the Infinite Bar is designed to be the perfect showcase for the talents of the best bartenders and mixologists in France and in Europe.
Discover The Infinite Bar Brands

CRAFT PAVILION

The area focusing on young talented producers makes its big come-back. A line-up of inspirational and authentic brands ushers in the promise of some memorable discoveries in a party atmosphere.

SPEAKEASY

Within Be Spirits, a more intimate space with a hybrid program: short, business-focused, and practical formats for training and tasting, as well as conferences to inspire and interact with the industry’s leading experts.
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THE FREE TASTING AREA

A cutting-edge selection of hundreds of wines waiting to be discovered, because there are some emotions that only a tasting can convey.
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CRAFT PAVILION
Building on its success in 2023, Wine Paris is broadening its programme of top-flight masterclasses to allow attendees to take a deep dive into specific regions and skills with the top experts.
DISCOVER MORE
SPEAKEASY
An area dedicated to innovation and digitalisation within the industry to support companies as they transition and respond to new challenges in international markets.
DISCOVER MORE

THE 2025 DETAILED PROGRAMME

Working with SAQ: meeting with Jacques Farcy, President and CEO
Panel Discussion

Working with SAQ: meeting with Jacques Farcy, President and CEO

Tuesday, Feb 11, 2025
8:00 AM - 9:00 AM | Europe/Paris
7.2
Oregon & Washington seminar
Masterclass

Oregon & Washington seminar

Tuesday, Feb 11, 2025
10:30 AM - 11:30 AM | Europe/Paris
4 | 4 G 246
"Guest First"– Mastering the Art of Hospitality
Masterclass

"Guest First"– Mastering the Art of Hospitality

Tuesday, Feb 11, 2025
4:00 PM - 5:00 PM | Europe/Paris
5.2
Emerging Markets: Selling Wine in Africa, Eastern Europe & South America
Conference

Emerging Markets: Selling Wine in Africa, Eastern Europe & South America

Wednesday, Feb 12, 2025
10:00 AM - 11:00 AM | Europe/Paris
7.2

THE 2025 SPEAKERS

Charlie ARTURAOLA

Charlie ARTURAOLA

PresidentGrappolo Blu
Jerome AGUIRRE

Jerome AGUIRRE

Director of Mouton Cadet WinesMouton Cadet
Marc ALMERT

Marc ALMERT

Chef Sommelier, ASI Best Sommelier of the World 2019Baur au Lac, Zurich
Toby AMPHLETT

Toby AMPHLETT

Penfolds Ambassador & Luxury Sales ManagerPenfolds
Luca ALVES

Luca ALVES

Chianti Wine AmbassadorConsorzio Vino Chianti