Harvesting success with ambassadors
Panel Discussion

Harvesting success with ambassadors

Room 5 – Let's Talk About Wine! – Hall 7.2
Wednesday, Feb 12, 2025
11:30 AM - 12:30 PM | Europe/Paris
7.2
English
About
Free entrance: First come, first seated

Learn how to create meaningful, long-lasting connections with consumers using wine & spirits ambassadors in 2025 and beyond.

FirstPour, the world’s leading drinks social media agency, has teamed up with top international wine & spirits communicators to create an expert panel of industry insiders.

Discover fresh ideas for building trust through authenticity, growing a strong community both online and in-person, as well as tapping into new audiences of customers.

Speakers

Iker BERASALUCE

Wine Writer, Judge, Educator and Content Creator@ikerwine

Alistair COOPER MW

Wine consultant, wine journalist and international wine judgeJancis Robinson, Club Oenologique, Decanter

Adrian MICHALCIK

Bartender and Drinks Communicator@AdrianMichalcik

Richard MORLEY

Co-Founder and DirectorFirstPour

Archie PATEL

Wine, food and travel communicator@WineAwayTheDay