Wine communication in the 21st century
Panel Discussion

Wine communication in the 21st century

Room 7 – Press Conference – Hall 4
Tuesday, Feb 11, 2025
12:00 PM - 1:00 PM | Europe/Paris
4
English
About
Free entrance: First come, first seated

Wine Communication in the 21st Century: This conference, moderated by Bernard Burtschy, explores the evolving landscape of wine communication.

Key topics include shifting consumer trends, the role of traditional media, the rise of influencers, and digital marketing opportunities. It addresses challenges like maintaining trust and authenticity while leveraging new tools and platforms.

A must-attend for wine professionals, it offers insights on balancing tradition with innovation in a rapidly changing industry.

Speakers

Bernard BURSTCHY

JournalistLes Echos